SEO (Search engine Optimization):
SEO is a technique of ranking the website on top of the search engine result pages in various search engines including Google, yahoo, and bing. The ranking of website in search engine can be executed with the help of various methods. Some of the common method is to write qualitative content on your site to rank high. The process of SEO is divided into two parts namely On-page and Off-page.
It is a method of doing SEO in main part of your site which includes Meta title, description, keywords, tags, open graph title, description and so on.
1. Page Title
2. Meta Description
3. Meta Tags
4. URL Structure
5. Body tags (H1, H2, H3, H4)
6. Keyword density i.e., 2-5%
7. Image SEO
8. Internal Linking
It is a process of engaging more and more visitors on your site with the help of article marketing, social bookmarking, quora, guest blogging and so on. Through making inbound links or backlinks can drive your traffic on site. Backlinks refers to a type of link which are posted on other sites for the purpose of getting traffic.
1. Blog Pinging
2. Social Bookmarking
3. Search Engine Submission
4. Classified Ads
5. Image Creation and posting
6. Social Media Marketing
7. Article posting
SMO (Social Media Optimization)
SMO is a process of promotion of brand or product through various social media platforms which include facebook, twitter, whatsapp, twitter , snapchat and others. It has been adopted by many enterprises either small or large for the purpose of flourishing their business and to generate leads. It is a part of online marketing and is prominent for webmasters to indulge in web optimization through this technique.
Enhancing your website is possible through SMO, as there is diverse demographic in these platforms which include the age group of mainly 12-30 years people. Therefore, it enables an opportunity for your business to promote your brand through this tactics which further leads online reputation in the market.
While SEO and SMO are both different term with different process but ultimately these both are a part of online marketing process with their sole purpose to optimize website. The main function of both is to engage as many visitors as possible which will result in generating sales and profit.
The subtle difference between SEO and SMO is that SEO helps your website to rank high in search engine result page (SERP) with the help of various methods whereas SMO assists you in promoting your brand through different social media channels which will result in online reputation and brand awareness.