Google AdWords is an advertisement providing platform that rates your advertisements as well as campaigns utilizing a proprietary algorithm. Many people do not take into thought is that campaigns are also examined physically by editors.
Here are different AdWords guidelines to prevent a penalty when your advertisements are manually examined:
No matter of the form of promoting your business uses, you regularly need to capture focus. You need to stand out, pull attention and be remembered. It is not shocking that many promoters will try to utilize a shock factor by placing offensive language into an advertisement to pull attention.
The Google algorithm might not know the hidden or nuances definitions of a few words, but bad language is simply recognized and flagged with a penalty in a manual review.
Copyright Plus Trademark Restrictions
Google has been filled with legal actions in current years simply because of promoters utilizing trademarks or copyrighted terms in their promotions without authorization. There are strict tips in place, and you will get a alert at the advertisement production level if your advertisement consists of a copyrighted trademark.
If your advertisement shows a “special offer” you require to take the client straight to that offer. It’ll pass the algorithm test many times, but a manual review will wish you to provide on the promise your advertisement creates. If you promote a great discount, your landing page requires to prominently show that discount.
Google’s main worry is the search user. Once they click on your advertisement they think to land on the viewable URL. In past years, promoters have taken benefit of the AdWords platform by “redirecting” browsers to a various URL. They might express the search user one Uniform Resource Locator, then take them to a various site after the advertisement has been clicked.
To control the penalty, and make sure a quality experience for search users Google now needs the show uniform resource locator to properly show the end destination Uniform Resource Locator. If you tell a search user you are taking them to a particular domain, that is where you’ve to take them. You are not permitted to redirect them to an irrelevant page.