Strategies can be modulated according to the business requirement. PPC can be hard, but the data from your competitive research can make your work a whole easier.
There is a word that can affect your whole business that is COMPETITOR ANALYSIS, having a well maintained website quite impossible if you don’t know what your competitors are doing.
If you want to be in the race then you have to keep your eye on them, so based on that experience we have analyzed some key strategies for PPC.
Really if you are wondering then try to use these strategic points to understand how to analyses your rivals ‘google ads strategies and use the above information to achieve your goals.
1. Useful Keywords:
- EXPLORE WHAT YOU HAVE MISSED:
It is quite possible that we mostly missed those keywords that is possessed with some kind of relevant and high potential terms. So basically exploring those ideas can provide you with some fresh ideas and boost your creativity. Here is the main point that can be noticed the competitor analysis on terms you have missed. It is important to check that where you are being outperformed so that you can shift your focus.
Here keyword gap may be useful for you because it allows you to compare your domain’s keyword portfolio to those of your closest competitors.
Steps to use it ………
- enter the domain you want to analyze and select your KEYWORD TYPE (you can compare the same keyword type or compare one domain’s paid keywords to another domain’s organic keywords
- Now you have to click on “INTERACTION TYPE “for the search terms.
- If you select “ unique to the first domain ‘s keyword “ you will be able to view terms you might not have considered for your PPC
RESULTS THAT YOU WILL GET AFTER THIS PROCESS
You can see the keywords that the one domain ranks for, but another domain does not:
This report allow you to dive more deep into the data and discover more details:
A domains position in paid results for the given keyword.
Cost –per –click
2 – MULTI MEDIA USE
To stay ahead in PPC Competitions in 2019 you should make assumptions for what works and what does not .Most countries people prefer multimedia platform usage so they can switch between mobile and desktop. The keywords that you target to appeal to desktop searchers may differ from the terms and phrases used in your mobile campaigns .though the use of best practices of other advertisers can help you to strengthen the effective mobile PPC strategy.
Goggle adds mobile advertising is the key through which you can get your business in front of people who are on go. But keep in mind that desktop user and mobile user both are different persons and you have to ensure that you ad format creative and messages also differs, based on the idea through which you can target your audience.
3 – ANAYZING THE TRENDING SEASONALITY AROUND YOUR CAMPAIGN.
When planning your PPC campaign it is worth analyzing the seasonality around your campaign. To ensure your Google Ads you need to use strategic approach it’s better to understand the trending seasonality that what keywords are used most frequently by advertisers during certain months. This will help you to make more accurate decisions to get the best impact from your efforts.
The analytic section is the place where you can preview the ads of a competitive brands and you ca easily discover which months are the busiest in your niche in terms of online advertising and when it is off season.
4- RULE OUT WHICH STRATEGY YOUR COMPETITOR IS USING.
By ruling out what other competitors is doing is the better way to understand strategies and you can see what is happening in the ever changing search marketing landscape.
You can compare your competitors organic and paid search efforts by using KEYWORD GAP. Ruling out the keywords that are used by competitors to ring for them will help you to maintain your PPC campaign.
5- ESTIMATE THE COST OF DOING PPC IN YOUR TARGET AREA
During the planning of advertising campaign, you should have clear vision of CPC in a particular region. Because the cost varies according to the region, it affects the impact of your campaign. You can use CPC MAP that allows you to know about the current average CPC in a particular state or region. This will helps you track how costs change over the time.
Hope these strategies will help you making a great PPC campaign for your business needs. PPC is paid but a great source of getting targeted traffic online. Studies shows that the traffic comes from Pay Per Click methods have a high accuracy in terms with conversions. At the end of this post I can just thank-you for spending your precious time here & suggest you to increase your knowledge through Books, Articles & YouTube Videos & it’s also advisable to take help from a Digital Marketing Institute when it comes to paid marketing.